Tool
Markup Calculator
Calculate markup percentage and selling price from cost.
Finance / Percentage Calculators
What this tool does
Apply a markup percentage to cost to get a target selling price.
How to use
- Enter product cost.
- Enter markup percentage.
- View selling price and markup dollars.
Formula
selling price = cost × (1 + markup % ÷ 100)
Examples
50% markup on $80 cost
Input: cost=80, markup=50
Output: price $120, markup $40
80 × 1.5 = $120.
Common use cases
- Retail pricing decisions
- Service rate setting
- Wholesale-to-retail conversion
FAQ
How is markup different from margin?
Markup is based on cost; margin is based on selling price.
Can I target a specific price?
Enter cost and adjust markup until the price matches your goal.
Does it include tax?
No. This is a pre-tax pricing estimate.
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Last reviewed: 2026-05-23