Guide
Word Count for SEO and Social Limits
Editors use word count for article length targets, reading time estimates, and social platform caps.
Text ToolsIncludes Word Counter
Practical targets
Long-form guides often land at 1,200–2,500 words depending on query competition—not a hard rule.
Track character counts separately for meta descriptions and social posts with strict caps.
Related tools
Frequently asked questions
What reading speed is assumed?
Roughly 200 words per minute for adult readers in English for estimate purposes.
Last reviewed: 2026-06-02