Marketing Tools
Reference articles on UTM tracking, meta tags, Open Graph, QR codes, and campaign URL best practices.
What Are UTM Parameters?
UTM tags are query-string labels (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that tell GA4 and other analytics which campaign, creative, and channel drove each visit.
Related tool: UTM Parameter Parser
Open Graph Tags Explained
Open Graph meta tags control how URLs preview on social platforms—title, description, image, and type.
Related tool: Open Graph Preview Tool
Meta Description Best Practices
Meta descriptions summarize pages for search snippets—unique, compelling copy within ~150–160 characters improves clicks.
Related tool: Meta Tag Generator
QR Code URL Best Practices
QR codes encode URLs for print and physical marketing—use HTTPS, short stable links, and test scan size and contrast.
Related tool: QR Code Generator