Category

Campaign URLs

Build and parse UTM tracking links for campaigns.

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Resources

Concept explainers that link back to the tools.

What Are UTM Parameters?
UTM tags are query-string labels (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that tell GA4 and other analytics which campaign, creative, and channel drove each visit.

Live tools

UTM Builder
Build campaign URLs with UTM source, medium, campaign, term, and content parameters.
UTM Parameter Parser
Parse UTM parameters from campaign URLs for review and QA.

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Marketing Tools

Build campaign URLs and marketing utilities.

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