UTM Builder
Build campaign URLs with UTM source, medium, campaign, term, and content parameters.
What this tool does
Generate clean campaign URLs with standard UTM parameters for analytics tracking.
How to use
- Enter the destination website URL.
- Fill in UTM source, medium, and campaign fields.
- Add optional term and content values, then copy the generated URL.
Examples
Newsletter campaign
Input: https://example.com, source=newsletter, medium=email, campaign=spring-sale
Output: https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale
UTM parameters are appended as a query string to the base URL.
Common use cases
- Track email and social campaigns
- Standardize marketing link naming
- Prepare links for Google Analytics reporting
FAQ
Which UTM fields are required?
Source, medium, and campaign are the core fields most teams track.
Can I parse an existing UTM URL?
Yes. Use the UTM Parameter Parser to inspect UTM values from a campaign link.
Should UTM names use spaces?
Use lowercase words separated by underscores or hyphens for cleaner analytics reporting.
Should UTM tags use lowercase?
Lowercase source and medium values reduce duplicate rows in analytics reports.
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Parse UTM parameters from campaign URLs for review and QA.
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Last reviewed: 2026-05-23