Tool
UTM Parameter Parser
Parse UTM parameters from campaign URLs for review and QA.
Marketing Tools
What this tool does
Paste a campaign URL and inspect its UTM parameters in a readable list. Useful for QA, analytics debugging, and link audits.
How to use
- Paste a full campaign URL with UTM query parameters.
- Review each UTM field and whether it is set.
- Fix missing values using the UTM Builder tool if needed.
Examples
Email newsletter link
Input: https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale
Output: utm_source: newsletter utm_medium: email utm_campaign: spring-sale utm_term: (not set) utm_content: (not set)
Standard UTM keys are extracted from the query string.
Assumptions
- URLs follow standard query-string UTM naming conventions.
- Parameters not present are shown as (not set).
- Does not validate naming standards against your analytics playbook.
Common use cases
- QA campaign links before launch
- Debug analytics reporting mismatches
- Audit partner or affiliate tracking URLs
FAQ
Do I need https:// in the URL?
The parser adds https:// automatically if the scheme is missing.
Which UTM fields are checked?
source, medium, campaign, term, and content.
Can I rebuild the link afterward?
Yes. Use the UTM Builder to create a corrected campaign URL.
Related tools
Last reviewed: 2026-05-23